In
Jeff's TED Talk, he explains that the ideas in our heads come from the input we receive — what we see, hear, experience, dream, imagine, etc. When we
write, we share our unique window on the world (and its unique insights and perspectives) with others... thus becoming the "input" for the reader's mind. If we imagine the Earth as a giant brain and each person as a neuron... sharing our ideas back and forth is what makes the global brain function. You live a life no one else will ever know. By sharing what you see, you offer a one-of-a-kind contribution to our world. And since ideas spark ideas, you never know where that might lead.
Jeff's goal is to help one BILLION writers capture and share their unique window on the world. Because as we do, we transform the world.